Question
Scenario A 60-year-old engineer and his 45-year-old wife founded a software company, ABC Software Corporation, four years ago and are its sole owners and managers.
Scenario
A 60-year-old engineer and his 45-year-old wife founded a software company, ABC Software Corporation, four years ago and are its sole owners and managers. Because of their use of a unique software design, the corporation quickly obtained a highly profitable market niche. The wife's charm and diplomacy helped build a customer loyalty that is seldom found in the industry, causing the company to grow to $80 plus million in sales and 300 employees. The company has one major multinational customer. ABC Software Corporation is located in the United States in a large metropolitan area. It grew organically, and its informal structure is a haphazard maze of interlocking personal relationships based on friendships and loyalty to the company's two owners. The employees are all very bright, self-taught, and technically savvy. Only one employee besides the engineer and the accountant has a college degree.
Question:
What do you believe is the general business environment that the ABC Corporation is operating in?
This is looking at problems that we can gather they have from the scenario above.
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