SCENARIO:

A company is into outdoor and sporting goods and wanting to expand it market territory or retain current market position.

1. How will this company justify it decision by utilizing the chip-square distribution tool?
2. The company do not have adequate data to formulate a full chi-square for the outdoor sporting goods but they do have sufficient data to initiate this process. Beyond the mere formulas, what will this testing going to tell the board of directors that will contribute to the decision-making process?