Scenario: A small, upandcoming luxury consumer brand is looking to expand its market presence. The brand\'s identity is very much defined by selling highend, premium consumer products through brickandmortar stores using a small, direct sales team that prides itself on providing stellar customer service during the sales process.

Company management realizes that the demand for its products is high enough that it will lose revenue opportunities if it doesn\'t expand its sales channel. At the same time, management worries about maintaining the culture and service quality if the sales channel expands through indirect distribution, such as through the addition of retail partners.

Come up with a possible product that this retailer sales and give a name to the retailer. How would you recommend that that this brand expand its sales channel?

Explain what role the intermediaries would play for this channel.

Describe the benefits that your suggested channel would provide.

Given the characteristics of this brand, what intensity of distribution makes the most sense, and why?