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Scenario: As a recently hired manager of product development and marketing, you've been asked to establish a simple marketing plan (including break-even analysis) for a

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Scenario: As a recently hired manager of product development and marketing, you've been asked to establish a simple marketing plan (including break-even analysis) for a new t-shirt design. The company you work for is very progressive, and has established firm environmental standards with respect to sustainability - think of them as a Ten Tree Apparel - version 2.0. Based upon your market research, competitors are offering similar apparel for $30-34 per item You must now determine: Product - identify your points of differentiation - what makes your product special? Promotion - how will you gain attention in the market place? advertising mix? Price - how will you price as compared to your competitors? Place - how will you distribute your product? Data for determining # of break-even units: Annual Rent - $5,000 Admin Salaries - $15,000 Insurance - $1,000 Material cost per unit - $7.00 Design Commission per unit - $1.00 Charitable Donation per unit - $1.00 Submit your marketing plan (1-2 pages) in MS Word format

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