Scenario:

As the general manager of the Turul Winery, you developed a strategic plan for expansion into domestic and international markets. The owner of the Turul Winery provided feedback on your strategic plan, but predominantly agreed with your overall direction you proposed for the business. Now it is time to implement the strategy. Choose either the domestic or international expansion strategy you created, and develop a strategic implementation action plan.

It is going to require enthusiastic cooperation and a great deal of work from your staff if you are going to implement a successful strategy. This strategic implementation plan will be addressed to the Turul Winery staff. It must be enthusiastic, concise, and straightforward. However, it must be detailed enough to synergize your team. You will present this strategic implementation plan to the staff of the Turul Winery within one week's time. Use the following criteria to develop your strategic implementation plan with an embedded action plan to direct the staff on how to carry out the work necessary to achieve the goals and objectives of the approved strategic plan.

Introduction & Scope of Work

• Describe the characteristics of a successful strategy implementation.
• Explain the format of your strategy implementation action plan.
• Present the chosen expansion idea and the strategic goals and objectives.
• Present the chosen domestic or international market, including the target marketing details.
• Explain the use of incentives and rewards that encou