Scenario: As the VP of Business Strategy for a US based fast food company. Your job is to expand your company to three international markets (one in Europe, Asia, and the Middle East).

Fast Food Company:

Cuisine: Mexican/Jamaican Fusion

Specialty: Jerk Chicken Tacos, Jerk Shrimp & Pineapple Rice and Bean bowls

Current Market: Los Angeles (first), Washington, DC, New York, Miami, Atlanta and Texas

Questions:

• How the cuisine or products will fit in the local culture of these markets?
• Can you use existing products, do you need to alter or add any, etc? This should be the basis to determine the strategy your company takes: Global Standardization, Transnational, International or Localization. Explain your choice for each region.

Requirements: Include references used for support and in-text citations