Scenario: Assume your organization has decided to purchase a wearable fitness tracker for all employees to promote better health outcomes as part of the organization's wellness program. Explain your organization's buying decision process for the fitness trackers, addressing all these questions in your response.

1. Would you classify the buying situation in the scenario a B2C (consumer) or B2B (business buying) situation? Why? What are the characteristics of the situation that fit the B2C or B2B buying context?

2. Would you consider this a low-involvement or high-involvement purchase decision? Why?

3. Would this purchase involve limited problem solving or extended problem solving? Explain.

4. If you classified this is a B2B buying situation in step 1,

a. How would this decision process compare with The business buying decision process (n.d.) referenced below?

b. How would this buying decision process differ from the Classic consumer's purchasing decision process (See, Figure 3.9 in Consumer behavior, 2012)?

5. If you classified this is a B2C buying situation in step 1,

a. How would this decision process compare with two well-known decision models, the Classic consumer's purchasing decision process (See, Figure 3.9 in Consumer behavior, 2012) and The new consumer decision journey (Edleman & Singer, 2015).

b. Which model would describe the decision process for this purchase better?