Scenario: Corporate Communications You have successfully started your new job at Apple Inc. Unfortunately, a company error has created quite the mess for both yourself, shareholders, and company customers. You have been asked to produce a set of documents regarding responses to their 2017 "Batterygate" lawsuit surrounding the intentional slowing down of Apple iPhones. Though the company has responded through social media and an open letter to customers about the battery slowdowns, customers are canceling their phone contracts, and several shareholders have voiced their criticism of the way this situation was handled. The documents you will produce in this set are part of an attempt to provide damage control and assurance among current Apple shareholders and customers Read the Washington Post and CNBC news articles and 2 public letters from Apple addressing the "Batterygate" lawsuit of 2017 (all posted in D2L). You will be responding to this scenario with an office memo to company shareholders and a business letter to Apple customers who have been affected Documents in this Set Using a word processing program, create two tables, with three columns each (one for office memo to shareholders and one for client letter to customers). In the left column include row headings that you develop for important topics to address in documents (cost accessibility. product diversity, advancing technology, etc.) In the middle column, list Audience Needs." In the right column, draft some ideas about how you will meet those needs in your letter and memo. Some points you may consider include Tone (formal, informal, other?) The "You" Viewpoint (instead of the "we" viewpoint) Methods of Development, including general to specific, specific to general, cause and effect, chronological, order of importance (most to least or least to most), and compare and contrast, for example Message Pattems (pgs. 158 - 163 of our textbook), including informative, negative (option 1 or option 2), solution finding, positive, and direct request Plain Language Ethical Communication from Chapter 2. . . . net can contain Viruses. Unless you need to edit it's safer to stay in Protected View Enable Editing cause your Office product is inactive. To use for free sign in and use the Web version Activate Use free at Office.com Markers of Success . Presents two appropriately labeled and formatted tables Demonstrates an awareness of audience, purpose, context, genre, ethics, and "you" viewpoint . Identifies the specific needs of each audience type for this context. Office Memo and Client Letter 10/10 Directions: 1. Prepare a communication set responding to this situation consisting of a l-page office memo to Shareholder Relations and a l page business letter to customers. Memo: The first document should be a print memo directed toward Apple Shareholder Relations Specialists, who address calls from shareholders. In this memo, you will tell the employees how to handle shareholders in this business situation Letter. The second document should be a business letter to Apple customers who have indicated in a recent company survey that they have at least a 50% likelihood of switching from their Apple device within the next six months. These customers have owned iPhones for the past 2 years at least. *These documents should address the needs you have included in your audience analysis table Each document should include appropriately formatted headings and at least one list in each document to increase the documents usability, Markers of Success Bi *** 2 "The had Mwa Twe . CS o B E E R S G G K K B. N M Scenario: Corporate Communications You have successfully started your new job at Apple Inc. Unfortunately, a company error has created quite the mess for both yourself, shareholders, and company customers. You have been asked to produce a set of documents regarding responses to their 2017 "Batterygate" lawsuit surrounding the intentional slowing down of Apple iPhones. Though the company has responded through social media and an open letter to customers about the battery slowdowns, customers are canceling their phone contracts, and several shareholders have voiced their criticism of the way this situation was handled. The documents you will produce in this set are part of an attempt to provide damage control and assurance among current Apple shareholders and customers Read the Washington Post and CNBC news articles and 2 public letters from Apple addressing the "Batterygate" lawsuit of 2017 (all posted in D2L). You will be responding to this scenario with an office memo to company shareholders and a business letter to Apple customers who have been affected Documents in this Set Using a word processing program, create two tables, with three columns each (one for office memo to shareholders and one for client letter to customers). In the left column include row headings that you develop for important topics to address in documents (cost accessibility. product diversity, advancing technology, etc.) In the middle column, list Audience Needs." In the right column, draft some ideas about how you will meet those needs in your letter and memo. Some points you may consider include Tone (formal, informal, other?) The "You" Viewpoint (instead of the "we" viewpoint) Methods of Development, including general to specific, specific to general, cause and effect, chronological, order of importance (most to least or least to most), and compare and contrast, for example Message Pattems (pgs. 158 - 163 of our textbook), including informative, negative (option 1 or option 2), solution finding, positive, and direct request Plain Language Ethical Communication from Chapter 2. . . . net can contain Viruses. Unless you need to edit it's safer to stay in Protected View Enable Editing cause your Office product is inactive. To use for free sign in and use the Web version Activate Use free at Office.com Markers of Success . Presents two appropriately labeled and formatted tables Demonstrates an awareness of audience, purpose, context, genre, ethics, and "you" viewpoint . Identifies the specific needs of each audience type for this context. Office Memo and Client Letter 10/10 Directions: 1. Prepare a communication set responding to this situation consisting of a l-page office memo to Shareholder Relations and a l page business letter to customers. Memo: The first document should be a print memo directed toward Apple Shareholder Relations Specialists, who address calls from shareholders. In this memo, you will tell the employees how to handle shareholders in this business situation Letter. The second document should be a business letter to Apple customers who have indicated in a recent company survey that they have at least a 50% likelihood of switching from their Apple device within the next six months. These customers have owned iPhones for the past 2 years at least. *These documents should address the needs you have included in your audience analysis table Each document should include appropriately formatted headings and at least one list in each document to increase the documents usability, Markers of Success Bi *** 2 "The had Mwa Twe . CS o B E E R S G G K K B. N M
