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Scenario: Dutch Bros releases a new holiday drink menu that includes the highly popular Candy Cane Cold Brew iced coffee. Using the 5-Step market

Scenario: Dutch Bros releases a new holiday drink menu that includes the highly popular Candy Cane Cold Brew iced coffee. Using the 5-Step market analysis process, please draw the market for Dutch Bros and show how the market changes. Please identify the new equilibrium. Draw two examples of disequilibrium and explain how the market clears in each.

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