Scenario Each student is to select a United States-based public (shares are listed on a major stock exchange) company for this project. You will need to locate the company's income statement and balance sheet for the past 3 years. The project is to be completed individually. This is not a group project. Requirements For each year, please determine the following. Net Income Net Income Before Taxes Income Tax Rate Earnings Per Share Gross Profit Margin Nonoperating Income Total Assets Current Assets Net Profit Margin Operating Income Total Liabilities Current Liabilities Current Ration Debt to Total Assets Ration Book Value Appropriate turnover ratios may include accounts receivable, accounts payable, and inventory, depending on the type of company you are studying. Prepare a comparative financial statement analysis (horizontal analysis) for each of the financial measures. Prepare a spreadsheet that shows all of the data, calculations, and analyses. For each of the categories that show a difference between the 3 years, determine what factors could have caused the differences. Prepare a multimedia presentation, using a tool of your choosing, to present your explanation for the differences in each of the specific financial measures. Please include visuals when delivering your analysis of the data. Your visual presentation should be in the range of 10 to 15 minutes. Deliverables This assignment has four elements. Deliverable 1: Proposal (60 points, Due Week 2) This should be written in narrative form explaining what company you have elected to study, what understanding you already have of this industry or company, and how you intend to pursue your research on the selected organization. Proposal Grading Rubric Item Description Points Percentage Identification Clearly identify the company that is being analyzed. What is the name and other identifiers of the company, such as stock symbol? 18 20% Narrative Write three paragraphs or more explaining the rationale for the proposed company and the approach the student will take to complete the project. 36 70% Writing Proposal is well-written in APA format. There is correct spelling, grammar, and a reference page. 6 10% Total 60 100% Deliverable 2: Report (100 points, Due Week 4) This should be a short report that identifies and explains each of the key resources you are using in your research. It should include 7 to 10 sources. (Annual reports can be included as sources.) This can be in the form of an annotated bibliography but should include an introduction and conclusion. Report Grading Rubric Item Description Points Percentage Research Sources Identify at least five sources that will be part of the reference page on the final document. 40 40% Narrative Explain the value of each of the sources to your final project and how you intend to use it (one to two paragraphs per source). 40 40% Writing The references for each source should be in APA format with the paragraphs written using accurate grammar and spelling. The submission should include an introduction and summary. 20 20% Total 100 100% Deliverable 3: Written Paper (250 points, Due Week 7) This is the final paper in APA format. This paper should include a title page, abstract, citations, and references. It must include an introduction, summary, and appropriate spreadsheets with analysis. Paper Grading Rubric Item Description Points Percentage Instrument Provide a spreadsheet that includes all of the data. 100 40% Analysis Include a written analyses of which factors may have caused the differences between the 2 years for the specific applicable financial measures. 100 40% Writing Paper is well-written in APA format. There is correct spelling, grammar, tables, and headers. 50 20% Total 250 100% Deliverable 4: Oral Presentation (150 points, Due Week 8) Submit an oral presentation that can be presented live or recorded. It must include narration and PowerPoint slides. It should be limited to the key points of a presentation that you might make to a financial group with no more than 15 minutes and no more than 20 slides. Presentation Grading Rubric Item Description Points Percentage Narrative The oral elements of the presentation are clear, concise, and explain the analysis of the content and matches with the slides. Speaker should not read the slide content. 70 40% Visual Slides should make sense, providing an appropriate visual aid to the narrative. Each slide is accurate (without errors) and should be visually appealing and easy to understand. 50 40% Management The presentation should be organized in a manner that covers key elements of the content in 1015 minutes with an appropriate number of slides. It should not be hurried or lacking content. 30 20% Total 150 100% The company chosen is Amazon. Please help with Deliverable 4