Scenario

Encouraging employees to complete a Health Risk Assessment (HRA) and biometric screening makes sense. Companies often subsidize as much as 90% of the employees' health insurance premiums. They have the fiduciary need to push employees toward better health through risk identification and risk awareness tools based on HRA and biometric screening. Looking at HRA results together with medical and pharmacy claims data, Healthcare service utilization summaries, and biometric data present a major opportunity to identify, educate and motivate those most likely to provide program ROI.

The Vice President of Human Resources at a large food service operator wants a creative, engaging, and supportive engagement strategy for the company HRA and Biometric Screening. The VP has the goal of increasing employee participation from its current level of 26% to 35% next year and 45% in three years. Currently, the company uses a web-based HRA and an on-site screening vendor at company-sponsored health fairs and health education programs. Jordan Taylor, the director of benefits planning and design, is charged with the task to make it happen.

Answer the following questions:

• If you were Jordan Taylor, what would you do?
• What are your suggestions for making an engaging program and increasing participation rates?