Scenario:

Envirotruck is a company that produces energy efficient all-wheel-drive and 4-wheel-drive trucks (twice as efficient as their competition's) with ample clearance for construction and rough terrain applications in the U.S. and Canada. They have been in business for 2 years with much success delivering to their customers via rail. The trucks are priced competitively with other all-terrain vehicles and are promoted primarily via the Internet. They now have a roster of 100,000 clients that include major industrial clients. The problem the CEO sees looking toward the future is that each department seems to be operating as a distinct entity rather than cooperatively. A customer complains on LinkedIn^® that they are thinking of trying the competition as they do not believe Envirotruck values their business. The CEO sees this comment and immediately calls a company meeting.

You are the current marketing manager and you hear about these problems prior to the meeting. You want to provide a means of resolving these issues.

Checklist:

• Specify what software you would use to improve the management of the customer relationship.
• Describe how the software would benefit the organization.
• Specify what social media you would use to enhance the customer relationship with Enviro truck.
• Explain how the social media you chose would enhance Enviro truck's relationship with the customer.

Submit a Microsoft PowerPoint presentation of 8 slides (this includes the title and reference slides) with audio presentation addressing the checklist items. Make sure to re-record your audio if there are any errors before submitting your presentation to the Unit 5 Assignment 1 Dropbox. (The quality should be such that it could be submitted to your boss.)