Scenario (fictional): Artificial Intelligence Medical (AIM) Inc. is a very profitable new company. Although it has only been in business for 2 years, it has already doubled the size of its workforce and quadrupled its profits. The CEO/founder has stepped aside recently in favor of a new CEO in the wake of employees' frustration and social media messages about the benefits inequity and lack of motivation for teams at the company. The new CEO wants to change the way executive salaries are determine.