Scenario:
 

Following the last few national elections in both Canada and the United States a number of major media outlets have become frustrated with the polling industry because of (in the media's view) the increasing inability to accurately predict election outcomes, which is why the media is interested in the first place. As a result of your excellent grasp of the intricacies of political polling from taking this course, CBN Media (fictional) has invited you to prepare a proposal to conduct polling for the 2024 presidential election in the United States, as well as an upcoming provincial election in Alberta.

CBN Media has asked that you include the following in your proposal:
 

Polling History and Trends

• Your views as to the reasons for what they see as the declining accuracy of political polls in general, especially in the United States; as well as why they appear to be more accurate in Canada.
  • Do you agree that polling accuracy is declining?  Provide reasons why or why not.
  • How was political polling done in the past?  Were these methodologies more or less successful than today's approaches?