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Scenario for Ques.5. Tiara is an Indian retail seller of beauty, wellness, and fashion products. It was launched as an e-commerce portal curating a range

Scenario for Ques.5.

Tiara is an Indian retail seller of beauty, wellness, and fashion products. It was launched as an e-commerce portal curating a range of beauty and wellness products. It expanded its presence through offline retail stores after two years of its launch. Tiara has also diversified into selling apparel through the online platform. Tiara's demand from customers abroad is growing every day. There is now a need being felt in the company to set up operations in United Kingdom and France, looking at the quantum of demand. You are the Chief Human Resource Officer of Tiara and the CEO Nalini Menon approaches you to start planning for setting up the operations abroad , with respect to people .

Ques.5. What are some of the ways "going international" that will affect HR activities while setting up operations for Tiara abroad and how do you plan to manage the same. Elucidate in light of the above scenario.

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