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Scenario: Good Earth cookies wishes to secure shelf space at Sobey's for 3 new products it will launch in March : 350 gram packages of
Scenario: "Good Earth" cookies wishes to secure shelf space at Sobey's for 3 new products it will launch in March : 350 gram packages of gluten-free ginger cookies 350 gram packages of gluten-free lemon and cranberry cookies 350 gram packages of gluten-free sugar cookies a) How much in slotting fees must "Good Earth" pay to achieve its goals as stated above? Please show your calculations. In June, the "Good Earth" national account manager approaches the Sobey's merchant to discuss switching over one of the products: the sales of the sugar cookies are not meeting expectations and it is believed by the team at "Good Earth" that its new gluten-free vanilla cookies will sell much more effectively. Provided the Sobey's merchant agrees to this shelf change, will "Good Earth" encounter any additional trade promotion expense, and if so, how much? If "yes", please show your calculations
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