Scenario: Greener Telco

The Board of Directors at a large telephone company wants its executives to make the organization more environmentally friendly by encouraging employees to reduce waste in the workplace. There are also expectations by government and other stakeholders for the company to take this action and be publicly successful. Consequently, the managing director wants to significantly reduce the use of paper, refuse, and other waste throughout the company's many widespread offices. Unfortunately, a survey indicates that employees do not value environmental objectives and do not know how to "reduce, reuse, recycle." As V-P Administration, you have been asked to develop a strategy that might bring about meaningful behavioral change toward these environmental goals. What would you do? These practices should (a) create an urgency to change, (b) minimize resistance to change, and (c) refreeze the situation to support the change initiative.

Briefly describe the specific steps you would recommend to implement the change.