Scenario: I am creating an app that ties together all of a user's social media accounts in one place for the ultimate and easy social media viewing experience.

Question: Essentially, define the target market with justification. Also, within the answer please use the following information as a guideline into what should be included.

Evaluate the market segments and make decisions about which among them is most worthy of investment for development. Who have you identified as the most appropriate segment (target) for this product/service? Think of a profile of a typical target consumer and describe them in specific detail. Why have you chosen this target market over others? Discuss customer lifetime value of your segments and discuss how much marketing expenditure you will spend on acquiring and retaining customers.