Scenario: Imagine that you have been invited to an upper-level management meeting at the company that you work for (currently or one you hope to work for). You are going to deliver a persuasive speech to persuade the management team to either change a policy or add a specific resource to their company budget.

[Topic or title of your speech]
[Describe your audience in 20 or fewer words]
Audience Demographics (see pages 58-62 in textbook)
For five or more of these demographic criteria, complete the two columns on the right.	Criteria	Describe your audience based on the criteria in left column	How might you tailor your content to appeal to your audience?
	Average age
	Age range (youngest oldest)
	Generational group (choose from: Traditionalists, Baby Boomers, Generation X, and/or Millennials?)
	Proportion of males and females
	Relational arrangements (choose from: married, single, divorced, and/or domestic partnership?)
	Cultural groups and in what proportion
	Socioeconomic composition
	Occupations
	Religious groups

Audience Attitudes (see pages 62-63 in textbook)
Complete the two columns on the right.	Criterion	Describe your audience	How might you tailor your content to appeal to your audience?
	Choose from the following: Highly favorable, mostly favorable, neutral, mostly unfavorable, mostly unfavorable	[use one of the favorability terms in the cell to the left]
Audience Expectations (see pages 63-64 in your textbook)
For three or more of these audience expectation criteria, complete the two columns on the right.	Criteria	Describe your audience	How might you tailor your content to appeal to your audience?
	Is their attendance mandatory or voluntary?
	What do they know about your topic?
	What do they think about you?
	What is the history of your audience as a group?
	What is the program surrounding your speech?

NOTE: This Audience Analysis Worksheet was inspired by one shared by Andrew Dlugan on his Six Minutes blog (http://sixminutes.dlugan.com/audience-analysis/ ).

[PERSUASIVE SPEECH OUTLINE USING MONROES MOTIVATED SEQUENCE Replace this with the title of your speech]

Introduction (Attention)

Gain Attention:

Establish Your Credibility:

Central Idea:

Preview Your Main Points:

Body of the Presentation (Need, Satisfaction & Visualization)Need: [Exactly what is the problem with the current situation?]

Supporting material: [Supporting material should include statistics, or research from credible sources. Each source must be referenced in your speech. For example you would say, "According to the US Bureau of Labor Statistics...." or "In the February 2016 issue of Forbes Magazine, Bill Gates said, '.... Any source that you reference in your speech must appear in the reference list]

Supporting material:

Satisfaction: [What it will take to resolve the need?]

Supporting material:

Supporting material:

Visualization: [What will life be like once this need is satisfied? Be very descriptive.]

Supporting material:

Supporting material:

Conclusion (Action)Briefly Summarize Your Main Points

Conclude with a Call to Action: [What do you want your audience to do NOW as a result of listening to your speech? Be extremely specific with your Call to Action]