Scenario Imagine you work in the Communications department at Southern New Hampshire University as a social media specialist. Southern New Hampshire University has decided to raise funds for St. Jude's Research Hospital during the holidays as part of their efforts to promote social responsibility and good citizenship. The goal is to raise $15,000 in total for St. Jude's by reaching three different audiences within the university population: campus students, campus faculty/staff, and alumni. * Campus Students: Promote a bake sale being hosted by the student union during the last week of the winter term in December. The baked goods will be donated by the school's dining staff and local bakeries with all proceeds going to St. Jude's. The hope is to raise at least $3,000 with this fundraiser. * When analyzing this target audience, think broadly about typical campus college students, who are usually aged 18 to 22 and are actively seeking a degree. Social Media Schedule For the Social Media Schedule section of this project, you will develop a messaging schedule and two weeks of corresponding posts. To do so, address the items listed below and use the Social Media Schedule Template located in the What to Submit section. 1. Frequency: Determine the frequency of social media posts for each week, and use supporting evidence to explain the rationale behind the chosen frequency. 2. Content: Develop the content you will share for the two weeks, and ensure the messaging is appropriate for your selected event, target audience, and proposed social media strategies. 3. Keywords and Hashtags: Select keywords and hashtags that will be incorporated into each message and use supporting evidence to explain how they will increase user engagement and views. 4. Tone: Describe the tone that should be used in each week's messaging based on the target audience, landscape, and current organizational practices. 5. Platforms: Select appropriate platforms through which to share your messages and provide a brief rationale for your selections. Use evidence from the Social Media Strategy Proposal section of this project and other resources on platforms to support your rationale. 6. Monitoring: Explain how you would plan to monitor, track, and measure the overall success of the campaign at the end of the social media calendar cycle. Use supporting evidence to support your planning decisions