Scenario: Kitchen Helpers

Tony is a whiz in the kitchen. Not only does he make great food but he has invented about a dozen time$-$saving kitchen gadgets along the way. These are all homemade inventions made either by using new materlals or by modifying existing gadgets to work in new, better ways. He has made duplicate gadgets for friends and some say they use the gadget every day. Tony quit his construction job to concentrate on his kitchen gadgets$-$he started his own company, Kitchen Helpers.

When comparing a stand$-$alone marketing plan to the marketing section of the business plan, evaluation and control is included in

Muitiple Choice

$$ both the stand$-$alone and the business plan.

$$ neither the stand$-$alone plan nor the business plan.

$$ the stand$-$alone plan.

the business plan.