SCENARIO Nirvana Yoga Gear is an established yoga clothing and accessory company that manufactures socially responsible garments for the yoga enthusiast, Established in 2017, their mission is to provide the yoga-centric consumer with a high-quality, eco-friendly yoga clothing option at a moderate price point, Nirvana's current sales channel is direct-to-consumer via online storefront. Nirvana executive management has data which suggests that the they should consider opening their first brick and-mortar store, Launch sites include New York City, San Francisco, Los Angeles and Chicago Nirvana has turned to you to provide them with analytics that will help determine which city location will be the best place to launch In order to increase market share. What are your initial thoughts? INSTRUCTIONS Read the scenario above and answer the following 5 questions 1. State the business question problem that you are addressing. Are there any questions you might ask of management before you begin? 2 What would be your initial approach to answering this question? 3. What metrics and/or KP) would you consider to be most important to address the question? 4. What data would you need to calculate these metric/KP? 5. What data from Question 4 would you expect Nirvana to have? What data, if any, do you believe would need to be collected specifically for your analysis SCENARIO Nirvana Yoga Gear is an established yoga clothing and accessory company that manufactures socially responsible garments for the yoga enthusiast, Established in 2017, their mission is to provide the yoga-centric consumer with a high-quality, eco-friendly yoga clothing option at a moderate price point, Nirvana's current sales channel is direct-to-consumer via online storefront. Nirvana executive management has data which suggests that the they should consider opening their first brick and-mortar store, Launch sites include New York City, San Francisco, Los Angeles and Chicago Nirvana has turned to you to provide them with analytics that will help determine which city location will be the best place to launch In order to increase market share. What are your initial thoughts? INSTRUCTIONS Read the scenario above and answer the following 5 questions 1. State the business question problem that you are addressing. Are there any questions you might ask of management before you begin? 2 What would be your initial approach to answering this question? 3. What metrics and/or KP) would you consider to be most important to address the question? 4. What data would you need to calculate these metric/KP? 5. What data from Question 4 would you expect Nirvana to have? What data, if any, do you believe would need to be collected specifically for your analysis
