Scenario

Operating sustainably has become a source of competitive advantage, but unlocking its potential relies on building strong stakeholder relationships. New research reveals large consensus gaps between leaders and stakeholders on sustainability performance. This misalignment obstructs the link between sustainability and profitability. Executives must strengthen their organizations' Sustainability DNA through a three-stage cycle of change: Diagnose, Define and Develop.

1. Explain each of the three-stage cycles and their implication in the DNA's organization.

2. Provide 2 examples of current organizations using the 3 stages.