Scenario: Owen's HomeCare Products

Owen McCain, owner of Owen's HomeCare Products, is considering going international. He feels that the products he manufactures will be well$-$received, especially in developing countries. He wants to understand the exporting process and then scale his exporting activities accordingly.

Which of the following steps would Owen implement toward the end while developing a successful export strategy?

identification of a potential market

commitment of resources

matching of market needs to company abilities

initiation of meetings with intermediaries