Question
Scenario: Pastas R Us, Inc. is a fast-casual restaurant chain specializing in noodle-based dishes, soups, and salads. Since its inception, the business development team has
Scenario: Pastas R Us, Inc. is a fast-casual restaurant chain specializing in noodle-based dishes, soups, and salads. Since its inception, the business development team has favored opening new restaurants in areas (within a 3-mile radius) that satisfy the following demographic conditions:Median age between 25 - 45 years oldHousehold median income above national averageAt least 15% college educated adult populationLast year, the marketing department rolled out a Loyalty Card strategy to increase sales. Under this program, customers present their Loyalty Card when paying for their orders and receive some free food after making 10 purchases.The company has collected data from its 74 restaurants to track important variables such as average sales per customer, year-on-year sales growth, sales per sq. ft., Loyalty Card usage as a percentage of sales, and others. A key metric of financial performance in the restaurant industry is annual sales per sq. ft. For example, if a 1200 sq. ft. restaurant recorded $2 million in sales last year, then it sold $1,667 per sq. ft.Executive management wants to know whether the current expansion criteria can be improved. They want to evaluate the effectiveness of the Loyalty Card marketing strategy and identify feasible, actionable opportunities for improvement. As a member of the analytics department, you've been assigned the responsibility of conducting a thorough statistical analysis of the company's available database to answer executive management's questions.Section 2 - Analysis Using Excel, create scatter plots and display the regression equations for the following pairs of variables:"BachDeg%" versus "Sales/SqFt""MedIncome" versus "Sales/SqFt""MedAge" versus "Sales/SqFt""LoyaltyCard(%)" versus "SalesGrowth(%)"In your report, include the scatter plots. For each scatter plot, designate the type of relationship observed (increasing/positive, decreasingegative, or no relationship) and determine what you can conclude from these relationships.
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started