Scenario:

Rajesh was entrusted with the duty to launch the advertising campaign for a new brand of soft drink which would compete with the established players. Rajesh was instructed by his supervisors to ensure that the advertisement is eye catching and show the superior quality of their product in comparison with the current products. The advertising campaign by Rajesh will be broadcast on both print media and cable television. The primary target for the advertising will be the young audience and children considering their preference for sugar rich products.

Question : Based on your understanding and the information and examples discussed in the class, discuss the ethical issues which Rajesh has to balance while preparing the advertising for the soft drink.

Question : Explain the principles that the Advertising Standards Council of India will use to evaluate the suitability of the advertisement once it is released and how its decision may affect the company. What do you think are the shortfalls in the regulation of advertisements? Do you think that a self-regulatory body like the ASCI can be an effective way for regulation of advertisements?