Scenario: Sara has recognized that she needs to purchase new luggage (a new suitcase). 1) Describe an Experiential Source that Sara might use in the Information Search stage of the Buyer Decision Process. Please use no more than 2 bullet points for your answer. 1 mark. 2) Sara is very unhappy with the luggage (suitcase) she purchased and provides a very low rating on the manufacturer's website. Is Sara experiencing Cognitive Dissonance? Explain your answer in no more than 2 bullet points. 1 mark for correct explanation. 3) Describe how Sara's Lifestyle might have influenced the luggage (suitcase) she decided to purchase. Explain your answer in no more than 2 bullet points. 1 mark. 4) Sara uses her luggage when she moves to Hamilton, Ontario. In 3 bullet points, describe what you believe to be the Brand Personality of Hamilton, Ontario. 1 mark