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Scenario - Shadia Cannon Shadia Cannon is an MBA student in Detroit, Michigan, with a managerial position at a Ford Motor Company plant. She has

Scenario - Shadia Cannon
Shadia Cannon is an MBA student in Detroit, Michigan, with a managerial position at a Ford Motor Company plant. She has been invited to join a company that has entered into a joint venture with a German firm to manage a Volkswagen plant. Shadia would be under contract for one year, with an option to renew for a total of three years. Her salary would be 350% more than she is currently earning, and she would be given two all-expenses paid vacations each year. The money and the benefits sound very nice, but Shadia isn't sure which position is better.
Which of the following enables a company to market its products in other countries at modest resource cost and with limited risk?
a. Licensing
b. Franchising
c. Outsourcing
d. Exporting
e. A joint venture
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