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Scenario - Shadia Cannon Shadia Cannon is an MBA student in Detroit, Michigan, with a managerial position at a Ford Motor Company plant. She has
Scenario Shadia Cannon
Shadia Cannon is an MBA student in Detroit, Michigan, with a managerial position at a Ford Motor Company plant. She has been invited to join a company that has entered into a joint venture with a German firm to manage a Volkswagen plant. Shadia would be under contract for one year, with an option to renew for a total of three years. Her salary would be more than she is currently earning, and she would be given two allexpenses paid vacations each year. The money and the benefits sound very nice, but Shadia isn't sure which position is better.
Which of the following enables a company to market its products in other countries at modest resource cost and with limited risk?
a Licensing
b Franchising
c Outsourcing
d Exporting
e A joint venture
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