Scenario

Stevens District Hospital is a 162-bed acute care hospital that is qualified as a not-for-profit facility. The hospital is located in Jefferson City, which has a population of 50,000 with 80,000 in the regional market. The hospital provides a general range of acute care services, including medical/surgical, rehab, and emergency care.

Your role in this planning process will be as the director of the radiology department, where you perform a wide variety of X-ray procedures, nuclear medicine, ultrasound, and MRI testing. In this planning process, you will evaluate the strengths, weaknesses, opportunities, and threats to the hospital, and the role your department can play in increasing business for the hospital.

Based on the scenario answer the following questions.

d.Describe all stakeholders that are involved in the strategic planning process.

e.Consider their position and level of decision-making.

f.Explain the purpose of a communication plan in the strategic planning process.