Scenario

The Fallout Company is a fictitious conglomerate with divisions in the retailing, manufacturing, and insurance industries. The retailing division consists of a chain of office supply stores know as Super Depot. You should assume the role of the divisional controller of Super Depot. Pricing and product-line strategy decisions at Super Depot are made by the CEO, Michael Jordan, with input from the Vice President of Marketing. Fallouts Vice President of Marketing has just resigned, and the CEO wants to reevaluate the pricing and product-line strategy decisions for each division. Fallouts CFO is out on an extended medical leave and has asked you to complete this assignment for Super Depot without her assistance. For the purpose of making a decision about pricing and product-line strategy at Super Depot, you are to provide Fallouts CEO with an interactive report presenting the sales and profits of Super Depot for the last three years. Be sure to compare sales and profits side-by-side in the same chart. You want the CEO to get the best impression of Super Depots performance.

Deliverables

Use Tableau data visualization software to produce at least three data views of the sales and profit information contained in the SuperDepotSales 2016-2018.xlsx workbook. Make sure you do not duplicate the graphs you do in the following tutorial. You need to come up with your own. Save these in a packaged workbook (.twbx) for Fletchers CEO to use.

Write a one-page memo to the CEO describing the data and how Tableau can be used to assist management in making pricing and product line strategy decisions.

Please upload your Tableau workbook file saved as your first_last name.twbx (the default file extension is .twb! Please make sure you change it), and the memo saved as your first_last name.docx to Canvas. Note: the two files must be submitted at the same time.