Scenario: The final tactic you plan following the consumer involvement model focused on pilot-testing a smart mirror installations. You notice queue of mothers tearing up after seeing their girl in a virtual wedding dress. You can already imagine a sizzling post-campaign reel and potential campaign awards as a result of these consumer reactions. Based on the previous responses, which result of consumer involvement is being expressed by the teary mothers?

Select one alternative:

Type of heuristic employed in product perception

Type of decision rule used in choice

Effectiveness of the ad to induce purchase

Relative importance of the product class