• SCENARIO

The purpose of this assessment is to make a marketing report for a hypothetical brand about to launch a new product into the E-Bike Market. The E-Bike is GOING TO LANCH our new electric bikes to the market.

Company Name: E-Bike

Product Launching: Electronic Foldable Bike

Location: Online Sales only Targeting Eastern States in Australia initially before business can expand to other states.

Targeting: Eastern States in Australia initially before business can expand to other states

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• Requirements

1- HOW E-BIKES (OUR BRAND) FIT IN THE MARKET with regard to the macroenvironment. How do you as the Marketing Manager of E-Bikes relate to and analyse the macroenvironment?

• Political
• Economical
• Social
• Technological
• Legal
• Environmental

2- What is YOUR Segmentation, Targeting and Positioning in the market? 3- The 4 P's Discuss each of the 4 Ps (product, price, place, promotion) with key marketing theories and concepts to help justify their application to our company's "E-Bikes" new product.

• Product: of all the ebikes on the market, lets say you are launching a foldable ebike.
• Price: what is your pricing strategy.
• Place: How will customers place you?
• Promotion: How are you going to reach your target audience or ideal customer?

Adequate research also to support the suggestions being made regarding how the "new product is to be structured regarding the 4 Ps".