SCENARIO: The VP of Marketing at the Google Merchandise Store has asked your team to do a Digital Marketing and Measurement Model (DMMM) report for the month of November 2022. Use the historical data available in Google Analytics to forecast the key metrics for November 2022. SUGGESTED OUTLINE:

1. Executive Summary: one to two paragraphs on the overview of the report

2. Data Analysis: review available data and goals in the Google Analytics Demo account. Look for trends and seasonality in users, goals and KPIs that will help you build your goals, KPIs, targets and segments for the DMMM.

3. Digital Marketing and Measurement Model: I need a DMMM for November 2022 based on your team's data analysis. Make sure to justify why you chose the goals, KPIs, targets and segments.

4. Actions: Based on the analysis of their analytics and your DMMM for November 2022 what actions should the Google Merchandise Store team take? Where should they spend their marketing budget? What do they need to do to achieve the outcomes outlined in your DMMM?