Scenario: UAENATIVE is a SME company based in Ajman, UAE, with a shop front retailing a range of native products (including a range of pearl jewelry, traditional wooden furniture, art, pottery, cosmetic and perfumery). They are a small family-owned business with capitalization of AED20M annual sales of AED3M, increasing at three percent per annum, and net profits of eight percent of total sales. The younger members of the management team are university educated, with the others industry experienced. However, in an ever changing industry, their future business is uncertain.

Their main business is the wholesale sale of UAE native cultural products to International commercial retailers; however, they do supply to UAE domestic and commercial retailers (currently 50 percent of sales and 50 percent of profits).

While UAENATIVE manufacture majority of its own products, but their main suppliers for the raw material are based in Al-Ain and RAK. Supplier relations are all paper-based transactions, while long-term contracts are managed using email and facsimile transmission of orders.

The UAENATIVE management team is keen to expand the retail sales, which are potentially very profitable for the company and to improve relations with suppliers, and growers. To do this one member of the management team (who recently graduated from the Ajman University) has suggested the company create new online channels for sales, marketing, and supply chain management

You have been called in as an e-commerce consultant. UAENATIVE wants to know how -commerce and e-business technologies could be used to improve the company's operations. The company is keen to leave as much open as possible - you have been told that it is a clean sheet' strategy but cannot consume more than half the profits of next year's business The Chief Executive Mr. A2Z, needs : Part 1 ) a report from you to give the board a specific brief. Part 2) along with an e-Commerce website.

PART 1) REPORT STRUCTURE MS WORD DOCUMENT ONLY (60 marks)

SECTION 1 BACKGROUND (5 marks) Hints: Introduction to the above company, background, goals and objectives of the management and assignment to you ( 200 words )

SECTION 2 E-COMMERCE BUSNESS MODEL (10 marks) Hints: Scope of e-commerce, value chain, clicks and bricks, IT Planning fundamentals. (400 words )

SECTION 3 E-COMMERCE ARCHITECTURE (10 marks) Hints: Categories of e-Commerce, Essential e-commerce processes, OSI Model layers ( 400 words )

SECTION 4 PLATFORM/TECHNOLOGY RECOMMENDATIONS (5 marks) Hints: Associated with part 2 of this assignment, link to the website developed, operating system, web server, databases, programming language other tools and technologies to be recommended to the business ( 200 words )

SECTION 5 SOFTWARE DEVELOPMENT APPROACH (5 marks) Hints: Developing business systems, system approach, system analysis and design ( 200 words )

SECTION 6 E-BUSINESS SYSTEMS & MARKETING STRATEGY (10 marks) Hint: Functional Business Systems, E-Business systems, CRM ( 400 words )

SECTION 7 ETHICAL/LEGAL ISSUES (10 marks) Hints: Data protection act, human rights issues, consumer protection regulations, electronic commerce regulations ( 400 words )

SECTION 8 CONCLUSION & EVALUATION (5 marks) Hint: Summarize the above and propose what was the final output of the proposed solution development and deployment ( 200 words )