Question
Scenario: You are a research leader in the field of marketing and you are required to develop and market a new product. You have requested
Scenario:
You are a research leader in the field of marketing and you are required to develop and market a new product.
You have requested the team to attend a meeting regarding this.
Required:
In your discussion, explain the role of marketing research, it's uses and characteristics.
Hint: This question tests your paraphrasing skills write practical response.
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Marketing Management
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
14th Canadian Edition
132161079, 978-0133076752, 013307675X, 978-0132161077
