SCENARIO

YOU are the founder and CEO of XYZ Consulting and you need to establish a vision statement which will serve as the basis for all of your future strategic, tactical, and operational planning. A description of your company is given below.

Company Description:XYZ Consulting is a new company that provides expertise in search marketing solutions for businesses worldwide, including website promotion, online advertising, and search engine optimization techniquesto improve its clients' positioning in search engines.While XYZ provides service to organizations worldwide, the company especially caters to the higher education market, including colleges, universities, and professional educational institutions.