Question
Scenario: You are the marketing manager for Pacific Golf Supply Co. (PGS). You have just approved a credit account for Highland Lake Golf Club, a
Scenario: You are the marketing manager for Pacific Golf Supply Co. (PGS). You have just approved a credit account for Highland Lake Golf Club, a new golf course in northern California. Write a letter to Jordan Martin, Highland Lake Golf Club, 2500 Country Club Drive, Klamath, CA 95548 stating that you have approved a $25,000 initial credit line. PGS offers its customers 2/10, n/30 payment terms and charges interest at an 18% annual rate on overdue accounts. Each quarter, PGS reviews its outstanding accounts and offers an increase in its credit line to any customer with a current account. The letter should confirm that the initial order of golf balls, clubs, and accessories has been shipped via UPS ground, with an expected delivery time of 10 days. In the letter, you also want to encourage Jordan to use his remaining $12,400 credit line to invest in quality display units. Explain that experience demonstrates that sales increase by 25% when the product is displayed using your display units. This letter is from you.
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