Scenario: You are the membership director of FemFlex, a fitness center exclusively for women. You decide to bring in additional revenue by offering personal training sessions at $85 per hour and hire two fitness instructors who have been certified as personal trainers by the Fitness Association of America. Unfortunately, clients have been slow to sign up. You decide to message your current members, announcing your fitness center's new personal training program as well as trying to convince them of the benefits of personal training