Scenario: You, as a team leader at a marketing agency, have been entrusted with the challenging task of managing a team responsible for launching an innovative advertising campaign for a client. The campaign aims to introduce a new product to the market and elevate brand awareness within the target audience. Your team comprises talented individuals with diverse roles and responsibilities: 1. Graphic Designers: This dynamic duo specialises in creating visually captivating content that resonates with the target audience. Their role is pivotal in designing eye-catching advertisements and promotional materials that effectively convey the brand's message and product benefits. 2. Copywriters: Armed with a way with words, the copywriting team is responsible for crafting compelling messaging that effectively communicates the brand's message and product benefits. Their creativity and linguistic prowess are essential in capturing the audience's attention and driving engagement. 3. Marketing Analysts: This analytical powerhouse provides valuable insights and data-driven strategies to inform decision-making throughout the campaign. Their role involves conducting market research, analysing consumer behavior, and tracking campaign performance to optimise results. As the team leader, your primary responsibility is to ensure seamless collaboration and coordination among team members to achieve the campaign objectives. However, amidst the excitement of the project, some work performance issues have arisen within the team. These include missed deadlines, communication breakdowns, and creative disagreements that threaten to hinder the campaign's progress. Your leadership and management skills will be instrumental in addressing these work performance issues and guiding the team towards success. By fostering a collaborative and supportive team environment, effectively communicating expectations, and implementing proactive problem-solving strategies, you can overcome these challenges and ensure the successful execution of the advertising campaign.

Task 3.1 Develop strategies for addressing work performance issues and fostering teamwork among marketing team members responsible for an advertising campaign, meeting the following criteria: 1. Encourage team participation and responsibility. 2. Support identification and resolution of work performance problems. 3. Promote collaboration through individual behaviour.

Instructions for Learners: 1. Analyse the Case Scenario: Review the provided case scenario outlining work performance challenges within the marketing team. Identify key issues affecting team performance while considering the specified criteria. 2. Develop Strategies: Form small groups and assign each group a specific work performance problem from the case scenario. Develop concise strategies to address the assigned problem, ensuring they meet the specified criteria. Focus on encouraging participation, supporting problem resolution, and promoting collaboration through individual behaviour.

3. Prepare the Presentation: a brief presentation outlining your group's strategies for addressing the assigned work performance problem. Clearly articulate how your strategies align with the specified criteria. Include examples illustrating how individual behaviour can foster collaboration within the team.

4. Deliver the Presentation: Present your group's strategies to the larger audience, focusing on clarity and conciseness. Be prepared to answer tasks and provide additional details about your proposed strategies.

5. Submit the Presentation: Submit your presentation to the assessor for evaluation.