SCENARIO

: Your client wants to understand whether social media use among post-secondary

students helps or hinders performance in school.

DATA SET:

The data set consists of the responses to the in-depth interviews conducted by all

students in the class, on the separate excel spreadsheet.

YOUR TASK:

1.

Organize and reduce the data

Identify major and minor themes

Categorize and code the data

2.

Display the data

Use whichever method of display you think is most appropriate to communicate

your analysis.

3.

Draw conclusions

Draw 2 conclusions from the data that addresses the scenario above.

Qualitative Data Analysis