Scenario

Your one-person, one-van plumbing company has grown over the last 10 years into a nationwide enterprise consisting of 300 plumbers and vans that provides B2B and B2C plumbing services. You want your company to provide outstanding customer servicebetter than any other plumbing company out there. You also want your team to focus on ethical consultative selling, rather than transactional selling, and build long-term relationships. You've decided CRM software can help you achieve these goals.

QUESTIONS

1) The importance of customer service skills and expertise needed to support sales efforts.

2) How to incorporate customer service into your company's sales strategy.

3) Which CRM program you will be using and why.

4) What customer and potential information will be entered into the CRM program.

5) How customer and potential customer information will be collected for your CRM.