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SCENARio142Johnson Farm Products is expanding its traditional business with farmers to include home gardeners. The sales personnel who have had good long term relationships with
SCENARio142Johnson Farm Products is expanding its traditional business with farmers to include home gardeners. The sales personnel who have had good long term relationships with area farmers do not meet this change with enthusiasn fou know the change will be difficult if you cannot obtain their cooperation. Refer to Scenario 14-2. You have threatened to eliminate positions and even to close down the company if your employees don't change their attitudes. You are using O education and communication. O coercion. O participation. O facilitation and support. O negotiation
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