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Scenario/Context Requirements A technology startup is implementing Lean accounting principles. Calculate the Customer Acquisition Cost (CAC) for acquiring 1,000 new customers through a marketing campaign

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Requirements

A technology startup is implementing Lean accounting principles. Calculate the Customer Acquisition Cost (CAC) for acquiring 1,000 new customers through a marketing campaign that cost $50,000. Discuss strategies to reduce CAC and explain how reducing CAC aligns with Lean startup principles.

1. Calculate the Customer Acquisition Cost (CAC).
2. Discuss strategies to reduce CAC.

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