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SCENARIO:You are a proud to be owner of a not yet open restaurant in downtown Toronto. Whileyou know that sustainable measures are important to any
SCENARIO:You are a proud to be owner of a not yet open restaurant in downtown Toronto. Whileyou know that sustainable measures are important to any organization, you want tomake sure that you consider all options when it comes to incorporating sustainability inyour business.For the bank to lend you the money necessary to complete the project, you have beenasked to provide the bank manager with supportive data for sustainable initiatives, bothfor the kitchen back of house and front of house. In addition, you are to researchrecommendations along with suggestions on how to market these initiatives.THE RESTAURANT:Name: The Yum Yum great name!Menu: Traditional casual, eclectic menu items from barbecue, steaks, ribs, chicken,hamburgers, and some unusual BBQ items such as watermelon, oysters just to name afew.Opening times: The restaurant is open for lunch and dinner Tuesday through Saturday.Size: seats and another at the bar with a patio seating people for a total of potential seats.Location: At the corner of Yonge Street & Bloor Street, surrounded by businesses butalso residential towers.Pricing: Midpriced. Average $ appetizers to $$ main courseAmbianceService: Relaxed, laidback atmosphere, table service.Opening date: months from today.THE TASK:In your report to the bank manager, please answer the following questions: A To prove to the bank manager that moving towards a more sustainable organization is the way to proceed, research and provide example of an actual restaurant or hotel you have frequented or researched that you believe has done a great job in Sustainable practices. Describe the organization and explain whyyou believe they have done a great job in their sustainable actions. MarksB In the sustainable organization you researched, provide the followingsustainable practices which they are using:i Practices for Front of House and marks ii practices for Back of House marksFront of House all the places customers see, visit, and interact withduring their time at your restaurant andBack of the House all the behindthescenes action that customerstypically do not see. This usually includes the kitchen, where the food isprepped and cooked. It can also include employee break rooms and anyoffice space you might have Based on the bank managers approval of your move towards a sustainablerestaurant, outline external marketing tactics that you recommend that thecompany use to build awareness to potential customers. Think about socialmedia, print media, etc. Be specific. For example, if you think that social mediais the way to go provide your rational on which platforms you would use andwhy. marks Following instructions, grammar, spelling, punctuation, citations.
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