Scene has expanded how members redeem rewards and lets members cash in SCENE points for digital gift cards. Members can even redeem points at Babies $\text{'}$R Us or Home Depot. All of the following are true about customer loyalty EXCEPT:

a$.$ The hope is to satisfy new customers, so they become loyal.

b$.$ Truly loyal customers love the brand and purchase frequently.

c$.$ Loyal customers are not willing to pay more for a brand.

d$.$ Satisfied customers contribute to the bottom line.