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Schimpf Industries Inc. has developed a new grinder, model WC-13, that is designed to offer superior performance to a comparable grinder sold by Schimpf's main
Schimpf Industries Inc. has developed a new grinder, model WC-13, that is designed to offer superior performance to a comparable grinder sold by Schimpf's main competitor. The competing grinder sells for $62,000 and needs to be replaced after 6,700 hours of use. It also requires $13,400 of preventive maintenance during its useful life. Model WC-13's performance capabilities are similar to the competing product with two important exceptions -it needs to be replaced only after 26,800 hours of use and it requires $33,500 of preventive maintenance during its useful life. From a value-based pricing standpoint what range of possible prices should Schimpf consider when setting a price for model WC-13
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