Question
Schizophrenia (SZ) is a severe psychological disease which has devastating effects on the brain and daily activities of the patient. It causes abnormalities in the
Schizophrenia (SZ) is a severe psychological disease which has devastating effects on the brain and daily activities of the patient. It causes abnormalities in the initial brain growth, which may bring about various symptoms such as hallucination, mental disorders, and motivational and cognitive problems. The cause of this neural disorder is unknown, but neuroscientists believe that the interaction between genes and several environmental factors may be the leading cause. Taking medicine reduces the psychological symptoms of SZ to some extent. However, these medicines do not improve the social and occupational activities of the patients completely. According to the World Health Organization (WHO) reports, about 21 million individuals worldwide suffer from this disorder. The average age for the onset of this disorder is 18 and 25 years in women and men, respectively, with a higher prevalence rate in men. A venture capitalist, recognising that Singapore is an aging society, would like to invest S$50 million in a start-up company that manufactures a portable diagnostic tool to automatically diagnose SZ. This innovative technology has an in-built algorithm that could automatically make a diagnosis in the real-time condition of the brain. The diagnosis outcome is either normal or SZ (even at an early stage). This diagnostic tool will be especially useful to conduct mass brain screening for patients, who are more vulnerable to this disease. The proposed system should be simple to use, non-invasive, reliable, and fully automated. It should have an automated identification accuracy of more than 95% and is, therefore, suitable for use in clinical settings such as intensive care units. Early detection could enable the patients to receive proper treatment and thus impede the progression of the disease. Set up a detailed plan to show how you can introduce this technology to the market with a fund of S$50 million. The plan has to include all the unique functions of the diagnostic system and the reasons for the development of these functions. You should plan for this diagnostic tool to be profitable within two years. Your plan should be cohesive and written as a report with proper referencing. Evaluate your research of strategic management and relevant case studies to craft your detailed plan, which should address the following: Give reasons why this diagnostic tool is an innovative product. Debate the advantages and improvements of this technology to existing devices in the market. Assess the challenges that your company might face when introducing this diagnostic tool to the market. Formulate the strategies to be implemented for the product to be profitable within two years.
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