Schmidt Men's Clothing's revenues and cost data for 2017 are as follows: (Click the icon to view the data.) Mr. Data Table owner of the store, is unhappy with the operating results. An analysis of other operating costs reveals that it includes $45,000 variable costs, which vary with the, and $10,000 (fixed) costs. Read the requirements Requirement 1. Compute the contribution margin of Schmidt Men's Clothing Determine the formula to calculate the contribution margin, then enter the amounts in the formula to compute the contribution margin of Schmidt Men's Clothing. - Contribution margin Requirement 2. Compute the contribution margin percentage Determine the formula to calculate the contribution margin percentage, then enter the amounts in the formula to compute the contribution margin percentage. (Enter the result as a whole percentago, XX%) - Contribution margin percentage Choose from any list or enter any number in the input fields and then continue to the next question. DO 1. Compute the contribution margin of Schmidt Men's Clothing. 2. Compute the contribution margin percentage. 3. Mr. Schmidt estimates that he can increase units sold, and hence revenues by 25% by incurring additional advertising costs of $15,000. Calculate the impact of the additional advertising costs on operating income. 4. What other actions can Mr. Schmidt take to improve operating income? Revenues $ 500,000 250,000 250,000 $ Cost of goods sold (all variable costs) Gross margin Operating costs: Salaries fixed Sales commissions (13% of sales) Depreciation on equipment and fixtures Store rent ($4,000 per month) Other operating costs 130,000 65,000 19,000 48,000 55,000 317,000 $ (67,000) Operating income (loss)