Question
Schneider Electric manufactures power distribution equipment for commercial customers, such as hospitals and manufacturers. Activity-based costing was used to determine customer profitability. Customer service activities
Schneider Electric manufactures power distribution equipment for commercial customers, such as hospitals and manufacturers. Activity-based costing was used to determine customer profitability. Customer service activities were assigned to individual customers, using the following assumed customer service activities, activity base, and activity rate:
Customer Service Activity | Activity Base | Activity Rate |
Bid preparation | Number of bid requests | $400 per request |
Shipment | Number of shipments | $ 80 per shipment |
Support standard items | Number of standard items ordered | $ 25 per std. item |
Support nonstandard items | Number of nonstandard items ordered | $150 per nonstd. item |
Assume that the company had the following gross profit information for three representative customers:
Customer 1 | Customer 2 | Customer 3 | ||||||
Revenues | $120,000 | $200,000 | $160,000 | |||||
Cost of goods sold | 76,800 | 110,000 | 83,200 | |||||
Gross profit | $43,200 | $90,000 | $76,800 | |||||
Gross profit as a percent of sales | 36% | 45% | 48% |
The administrative records indicated that the activity-base usage quantities for each customer were as follows:
Activity Base | Customer 1 | Customer 2 | Customer 3 |
Number of bid requests | 14 | 38 | 55 |
Number of shipments | 30 | 60 | 48 |
Number of standard items ordered | 15 | 30 | 50 |
Number of nonstandard items ordered | 5 | 70 | 80 |
Question Content Area
a. Prepare a customer profitability report dated for the year ended December 31, 20Y8, showing (1) the income from operations after customer service activities, (2) the gross profit as a percent of sales, and (3) the income from operations after customer service activities as a percent of sales. Prepare the report with a column for each customer. Round percentages to the nearest whole percent. Enter all amounts as positive numbers.
Customer 1 | Customer 2 | Customer 3 | |
Revenues | |||
Cost of goods sold | |||
Gross profit | |||
Customer service activities: | |||
Bid preparation | |||
Shipment | |||
Support standard items | |||
Support nonstandard items | |||
Total customer service activities | |||
Income from operations after customer service activities | |||
Gross profit as a percent of sales | |||
Income from operations after customer service activities as a percent of sales |
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