Question
scholars investigated whether the attributes of customer service quality and mobile app design quality predict mobile shoppers Trust, Repurchase Intention, or Recommendation Intention. From 286
scholars investigated whether the attributes of customer service quality and mobile app design quality predict mobile shoppers Trust, Repurchase Intention, or Recommendation Intention.
From 286 randomly selected mobile consumers they recorded demographic characteristics, customers perceptions and behaviors regrading a mobile retailer and its APP.
The following mobile shopping quality dimensions and customer attitude variables are measured by a 5-point Likert Scale:
App quality variables: Reliability, Responsiveness, Assurance, Personalization, Content quality, Ease of use, Aesthetics, Risks.
Consumer attitude variables: Trust, Repurchase intention, Recommendation intention.
You have run a correlation analysis on two variables: Responsiveness and Recommendation intention. Read the results attached below and answer following questions by filling the blanks.
1. What is the correlation coefficient?
2. What is the P-value?
3. Is the correlation bettween the two variables statistically significant? (Yes or No)
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